Kenn Fischburg knows a lot about branding. As the CEO of Norwich, Connecticut-based SupplyTime, he’s created four core businesses - Cleaning Products World, Office Products World, Safety Products World and Toilet Paper World - each focusing on a specific type of product. And a fifth - Hand Soap World - is on the horizon.
“Customers get a lot of education thrown at them these days, and it helps them make good decisions,” says Fischburg. “Each one of our brands is very well focused on its product group and we have a high degree of expertise. In fact, we’re famous for writing the encyclopedia of toilet paper!”
Merging these targeted brands into one website - SupplyTime.com - made sense for cross-promotion, and to create a onestop shopping site, he tapped Logicblock.
“They have great tools to populate and customize our site,” Fischburg says. “We formed a relationship with them last year and our new site went live to the public in September.”
Logicblock offered three key elements that earned them Fischburg’s business, he explains.
“First, their design and navigation were absolutely up to our current needs,” he says. “Second, they have a fully integrated relationship with our supplier, United Stationers, pulling data and eliminating the need for us to electronically transfer information from our own company servers. And third, their price is competitive.”
The launch and training process took six months and, Fischburg says, Logicblock offered good response and service with personal attention. “They also provided a lot of documented training so my own people could educate themselves when necessary,” he says.
While Fischburg says the big box stores land at highest positions in Google, when it comes to navigating the website and the quality of its design, Logicblock has put SupplyTime on a level playing ground.
“The result has been close to dramatic,” says Fischburg. “The electronic relationship Logicblock has with United Stationers means we have a constant stream of updates. This is of tremendous value, saving us time, resources and headaches.”
Kenn Fischburg - CEO
From Independent Dealer March 2015: http://idealer.opmaservices.com/id_mar15/id_mar15.html#40
Think of SupplyTime.com as your online mall with toilet paper, cleaning and janitorial products, industrial tools, cafeteria supplies, office products, packaging supplies and safety gear.